NBC News unveiled a new marketing campaign last week presenting the network as a source of “facts,” “clarity,” and “calm,” saying it aims to address low trust in news.
NBC’s 60-second ad opens with the voices of Americans expressing frustration with the news. One speaker says she “turned off news altogether.” Another adds, “Just tell the truth.” The spot then cuts to NBC anchors and reporters, including Craig Melvin, Savannah Guthrie, Richard Engel, Kristen Welker, and Tom Llamas, before closing with the slogan: “Facts. Clarity. Calm. Reporting for America.”
NBCUniversal News Group Chairman Cesar Conde said the campaign draws on interviews with several Americans who say they want “civil discourse” and “trustworthy reporting” that helps them “make up their own minds,” according to Deadline.
“With our #1 reach and steadfast commitment to premium journalism, NBC News is uniquely positioned to meet this moment,” Conde wrote in a memo to employees. “The campaign, Reporting for America, showcases our strength in delivering facts with clarity and calm that respects our audiences.”
NBC’s campaign follows similar efforts by rival networks. Last month, CBS — now part of the newly formed Paramount Skydance — acquired The Free Press and appointed its founder, Bari Weiss, as editor-in-chief of CBS News.
Weiss, who launched the Free Press in 2021 to “seek truth and tell it plainly,” said in an Oct. 6 Free Press article that CBS’s move marks a “redoubled commitment to great journalism.”
She added that the leadership of Paramount is “doubling down because they believe in news. Because they have courage. Because they love this country. And because they understand, as we do, that America cannot thrive without common facts, common truths, and a common reality.”
The post NBC launches campaign promising ‘facts, clarity, and calm’ amid media distrust appeared first on CatholicVote org.