- Bible sales in the U.S. are rising again in 2025, up 14% from last year to 18.4 million copies, following a 20% jump in 2023.
- Industry experts say the growth has been steady since 2021, with 2024 marking a 20-year high and 2025 on track to surpass it.
- Interest is shifting toward “specialty” and study Bibles, which some see as a sign of a market-driven form of religion.
- Analysts debate whether the surge reflects a religious revival amid social anxiety, though long-term data from Pew and Gallup show overall U.S. religiosity has been declining.
Bible sales in the U.S. are booming this year, experiencing a 14% increase from last year and hitting 18.4 million sold copies, new data have revealed.
The Christian Science Monitor reported that the 2025 spike comes on the heels of another increase over 2023, when sales rose 20%, according to data from publishing industry tracker Circana. Religion News Service (RNS) reported that this September alone, 2.4 million copies were sold “as part of a surge that coincided with the death of conservative Christian activist Charlie Kirk.”
As the Monitor reported, increasing interest in the Bible has led publishers and religious leaders to consider possible causes, with some saying it signals a religious revival, some hypothesizing that more people are discussing religion now, and others crediting political figures who openly highlight their faith.
Amy Simpson, publisher of the Bible division of Tyndale House Publishers, told the Monitor that the sales increase “seems to be sustaining itself,” making her believe that it’s not just a fluke.
“There’s another interesting thing that we see happening around us, just in the public square, about people’s openness to spiritual answers and to the Bible specifically,” she continued.
Brenda Connor, an industry analyst at Circana BookScan, corroborated Simpson’s analysis of the sales spike, telling RNS that Bible sales have been rising since 2021 and have set unprecedented sales records each year since 2022.
“2024 marked a 20-year high for Bible sales in the U.S., and 2025 is on track to surpass these levels, underscoring the growing interest in religious content among U.S. consumers,” she added.
According to the Monitor, Americans are turning to “specialty Bibles” with unique features and study Bibles rather than traditional text-only Bibles. The outlet reported that Notre Dame University professor Christian Smith said buyers’ tendency to gravitate to specialty bibles could be a hint that religion is changing to become a market economy.
Some hope that rising Bible sales are an indication that more people are turning to religion amid anxiety, loneliness, or unstable situations like the COVID-19 pandemic. While some trends could encourage that belief — including large amounts of conversions this past Easter and a report that shows young Catholics driving Christianity’s rise in the United Kingdom — research from Pew finds religious affiliation in the U.S. generally declining since 2007. According to the Monitor, Gen Z has more religiously unaffiliated people than any other generation (43%).
>> Pew: Declining percentage of Christian Americans plateaus <<
As CatholicVote previously reported, Gallup recently found that the decline in U.S. adults’ religiosity during the past decade is one of the largest drops recorded by the pollster in any country over any 10-year period. In another report, however, Gallup found that more U.S. adults than ever say that religiosity’s influence is increasing on society.
According to the Monitor, Smith and data analyst Ryan Burge say there is insufficient data regarding Gen Z, religious revival, and Bible sales to tell whether a renewed commitment to religiosity is on the horizon. Burge told the Monitor that more information is necessary but added that the Bible sales statistics are “an interesting top number, and it hints at something.”
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